ZONEFLOORBALL, one of the most iconic brands in the world of floorball, is now offering customers a completely new way to explore and select clubs based on personal playing style and feel. Whether you’re a power shooter, a hybrid player, or looking for pure speed – the new product series empowers players to choose their perfect match.

What’s new?

• New Design & UX: A cutting-edge visual identity combined with a smooth, intuitive user experience optimised for mobile and desktop.
• Custom Club Selector: Shop by feel – not just specs. The new club selection journey helps players explore SPEED / HYBRID / POWER based on their playing characteristics.
• Built on HDL Commerce: High performance meets flexibility. The composable e-commerce engine allows ZONE to scale, customise, and stay future-proof.
• Hava PIM integration: Product data management made seamless and scalable – faster time-to-market and simplified maintenance.
• Recombee: Personalised marketing and search for better engagement and higher conversion.
• Adyen & Logtrade: Global-ready payment and logistics integrations for a frictionless customer journey.

Platform, CMS & PIM : HDL Commerce
PSP: Adyen
Shipping: Logtrade Technology
Product Recommendation: Recombee
Agency: Helsingborg Design LAB

The Vision

ZONEFLOORBALL isn’t just launching a new site – they’re setting a new standard for how performance sports brands connect with players. By combining powerful storytelling with seamless technology, this new platform delivers on both brand and conversion. “With this launch, ZONE are not just selling products – they’re offering a feeling, a choice, and a performance experience tailored to every player.”

Visit the Site

Explore the new platform and discover the latest SPEED / HYBRID / POWER line-up:
👉 Visit ZONEFLOORBALL