Why We Use Recombee for Personalized E-commerce

A smarter way to deliver relevant experiences with HDL Commerce

In modern e-commerce, relevance is everything. Shoppers expect tailored product suggestions, curated content, and a seamless experience that feels like it was built just for them. That’s where Recombee comes in.

At HDL Commerce, we’ve integrated Recombee to power personalised recommendations and intelligent search across our clients’ storefronts. Here’s why we chose Recombee—and why it’s such a game-changer for our merchants.

What is Recombee?

Recombee is a high-performance AI-based recommendation engine and personalisation platform. It uses real-time behavioural data and deep machine learning models to deliver personalised product suggestions, search results, and dynamic content across websites, apps, and digital experiences.

In simpler terms, Recombee helps show the right product to the right customer—at the right time.

Why Recombee + HDL Commerce?

We’ve built HDL Commerce to be API-first, composable, and performance-focused. Recombee fits perfectly into that vision.

Here’s how it enhances the platform:

1. Smart product recommendations

Whether it’s “You may also like,” “Frequently bought together,” or “Recommended just for you,” Recombee delivers accurate suggestions based on:

• User behavior
• Product attributes
• Historical sales data
• Real-time interactions

This drives better conversions and a richer shopping experience.

2. Search that gets smarter over time

Recombee improves search results by learning from what users actually click, buy, and browse—moving beyond basic keyword matching.

3. Personalized content and experiences

For returning customers, Recombee personalises not just the product feed but entire user journeys. Imagine homepage banners, product lists, and offers tailored dynamically per user.

4. Speed & scalability

Recombee handles millions of data points in milliseconds, making it ideal for fast-growing e-commerce stores and enterprise-level brands.

Real results from real clients

Our customers have seen impressive improvements after implementing Recombee with HDL Commerce:

• Increased conversion rates on product pages
• Reduced bounce rates from landing pages
• Better product discoverability
• Higher engagement from returning users

One client even referred to Recombee as their “invisible sales assistant”—always on, always optimizing.

Flexible, transparent, and developer-friendly

Just like HDL Commerce, Recombee gives you full control. Their RESTful API is developer-friendly, fully documented, and designed to integrate seamlessly with headless architectures like ours. You can define custom scenarios, filter logic, control data input, and test everything.

It’s not a black box—it’s a toolkit.

A perfect fit for modern commerce

If your e-commerce business is looking for ways to level up personalization and increase relevance without adding unnecessary complexity, Recombee is a strong choice. We’ve tried and tested it—and we continue to use it across multiple HDL Commerce projects.

It’s fast, it’s flexible, and it delivers real value.

Want to see Recombee in action?

We’d love to show you how Recombee + HDL Commerce work together to drive real results. Whether you’re B2C or B2B, small or enterprise—personalization is the key to growth.

Get in touch, and we’ll take you through a live demo.
Let’s make relevance your competitive edge.

Team HDL Commerce
Composable. Scalable. Personalized.