Month: March 2025

Post D-Congress 2025 Review & Wrap-up

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A milestone moment for HDL Commerce

D-Congress 2025 marked a powerful moment for us at HDL Commerce. Not just because of the attention we received, but because it reflected the momentum we’ve built up over the past year and the direction we’re heading.

But before we dive into the highlights from the event, let’s take a step back.

2024: Our first full commercial year

Last year was a game-changer. 2024 was our first real commercial year with HDL Commerce, and we signed 7 new e-commerce clients. That brought our total to 10 individual customers and 15 live e-commerce sites, generating an impressive online annual revenue of just under 900 million SEK through our platform.

That milestone didn’t just validate our technology, it validated our vision.

In 2024, HDL Commerce also evolved into a more standalone SaaS application. We signed our first agency partner, who is now actively developing client sites on top of our platform. That was a turning point proof that we’re not just building products; we’re building an ecosystem.

D-Congress 2025: More than a booth

This year’s D-Congress wasn’t just about showcasing HDL Commerce; it was about connecting deeper.

We brought our customers with us. That created real conversations, fresh insights, and closer collaboration. We got to see firsthand how our platform is impacting their businesses. We engaged with new faces, too potential customers who shared their current challenges and gave us space to explore how HDL Commerce could fit into their journey.

And here’s what we learned…

The e-commerce landscape is shifting

One thing was crystal clear: the industry is shifting.

There’s a growing demand for streamlined, cost-efficient solutions. Composable architecture is still top of mind, but many business decision-makers are unsure about whether they really need full composability.

Platforms like Shopify kept coming up, but the sentiment was clear: many want something more flexible, less boxed-in.

That’s exactly where HDL Commerce shines.

We’ve built a headless, API-first, composable platform, what we like to call a “Shopify, but without the boxes.” It’s fully flexible, without forcing unnecessary complexity.

But flexibility can both reduce and increase costs depending on how it’s used. That’s why we’ve always focused on giving the right level of flexibility for the customer’s actual needs, not just what looks shiny on paper.

Real insights from real conversations

Over the last year, we’ve conducted 70+ interviews across the e-commerce ecosystem, from small shops to major enterprise players. ERP teams, search partners, recommendation engines, marketing tools—you name it. These insights helped shape HDL Commerce into what it is today.

At D-Congress, these themes kept repeating:

– Customers want to build for the long term. The old mindset of changing platforms every 3 years is being replaced by a 5–10 year vision.

– ERP is a bottleneck. Most companies start their journey looking for a new platform, but the real challenge lies in their ERP setup.

– ERP should not be the hub. Many want to move marketplace integrations and business logic from ERP into the e-commerce platform to streamline operations.

– Platform switching is a long game. Most companies are “window shopping” now, planning to switch in 2026. We expect dialogues to heat up in Q3/Q4 this year.

– ERP always comes up—even when it’s not your focus. While HDL Commerce isn’t an ERP provider, we offer native integrations with Business Central and Fortnox two of the most commonly discussed systems at the event.

– Our new licensing model landed well. Simple pricing. No hidden fees. That clarity got a lot of attention.

– Partners are knocking. Several partners shared that their clients have already been eyeing HDL Commerce—many of whom we’ve never even spoken to yet. That’s huge.

A community in the making

To wrap it all up, we hosted our first HDL Commerce Dinner with Friends. We brought together customers, potential clients, partners, and people who simply believe in what we’re building.

It was a major success and it’s something we’ll keep doing.
Because HDL Commerce isn’t just a platform. It’s a community.

Final thoughts

D-Congress 2025 was a milestone in many ways. We met future partners, welcomed potential new clients, and deepened our relationship with existing ones. The event confirmed that we’re not only on the right path—but also at the right moment in time.

If you’re looking for a flexible, future-proof platform with a real partner behind it—you know where to find us.

Until next time,
The HDL Commerce Team

HDL Commerce is heading to the Fashion Industry Summit

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After last year’s sold-out success, Fashion Industry Summit is back – and we’re proud to announce that HDL Commerce will be there.

The Fashion Industry Summit is one of the most exciting gatherings of the year for forward-thinking brands, innovators, and decision-makers shaping the future of fashion. Expect a full day of thought-provoking talks, expert-led sessions, future-gazing discussions, and valuable networking.

We’re showing up because we believe that commerce and fashion are entering a new era. One where flexibility, composability, and smart integrations matter more than ever.

HDL Commerce has already helped several fashion brands, including Sail Racing, replatform to a faster, more scalable, and future-ready e-commerce setup. At the summit, we’re looking forward to sharing our learnings, connecting with industry leaders, and exploring how technology is enabling real innovation in fashion.

Whether you’re a growing DTC brand, a hybrid B2B/B2C player, or an established name looking to modernize your tech stack – HDL Commerce was built for you.

Let’s meet, talk shop, and explore how your fashion brand can unlock new opportunities in 2025 and beyond.

See you on May 6!
Team HDL Commerce

How Composable Commerce Is Revolutionizing the Online Shopping Experience

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Over time, e-commerce has shifted from simple online stores to complex systems offering seamless payments, personalized dashboards, recommendations, filters, mobile access, and many useful features.

However, it’s evident that these conventional systems have faced several challenges, such as lack of flexibility, scalability, integration, and feature updates. Their single and integrated architecture is the sole reason for their challenges.

This is where composable commerce comes in. This flexible, modular approach allows businesses to create their ideal e-commerce platforms by integrating components like microservices and APIs. Businesses can mix useful components together seamlessly to adapt to the market, innovate faster, and deliver personalized shopping experiences.

This blog aims to help you understand how composable commerce is essential to providing the best online shopping experience to your customers.

Understanding Composable Commerce

Composable commerce is a modern, modular approach to building and managing e-commerce platforms. It leverages microservices, APIs, headless architecture, and cloud services to create a personalized and adaptable e-commerce experience, perfectly suited to their specific needs.

Composable commerce enables businesses to integrate individual features and services without the need to dismantle the entire platform, in contrast to traditional, monolithic systems that have all the components connected and rigid.

Microservices are key components of composable commerce that break down different functionalities like payment, stock management, or catalog display into individual manageable parts. Similarly, APIs (Application Programming Interfaces) connect these services, allowing them to communicate and work together seamlessly.

With cloud-based infrastructure, businesses can scale up or down based on demand, while a headless architecture separates the front-end (what users see) from the back-end, enabling more design and content flexibility.

Benefits of Composable Commerce over Traditional E-commerce

Traditional e-commerce platforms often struggle to keep up with the demands of today’s fast-moving digital landscape. Usually, all their components such as product catalogs, payment systems, and user interfaces are tightly interconnected. Due to this, changes or updates to one feature require alterations to the entire system, which leads to the process becoming costly and time-consuming.

Scaling and customization can also be significant challenges. When traffic increases, traditional platforms struggle to scale efficiently, and the system’s fixed design limits customization.

Now, let’s see the benefits composable commerce offers over traditional commerce.

Flexibility and Customization

Composable Commerce allows businesses to tailor their e-commerce platforms to specific needs. They can choose the best components, such as payment gateways or inventory management systems, and integrate them seamlessly. This enables businesses to adapt to market trends and changes.

Agility and Speed

With composable commerce, businesses can bring new features and updates to market much faster. They can swap out individual components without needing to overhaul the entire system, which significantly reduces downtime and improves innovation.

Cost Efficiency

Composable commerce reduces maintenance costs, as businesses don’t need to manage large, complicated systems. Furthermore, because each component is modular, the development cost is lower, allowing companies to scale and customize without incurring excessive expenses.

Innovation

Composable commerce enables businesses to explore and adopt new technologies with minimal risk. Its modular design makes it simple to integrate and test modular APIs without disrupting the overall system. This gives developers an environment of continuous improvement, helping companies stay ahead of industry trends.

Composable Commerce for Enhancing the Online Shopping Experience

Besides the obvious benefits, composable commerce also plays a key role in enhancing the online shopping experience. Businesses can leverage individual e-commerce modules to create more personalized, seamless, and engaging interactions for consumers.

Here are some of the aspects of composable commerce that adds up to provide amazing users’ shopping experience:

Personalization

Using AI and data-driven modules, businesses can deliver highly personalized shopping experiences for users. From tailored product recommendations to analyzing consumers’ behavior, businesses can easily adapt their platforms to individual customer preferences.

Furthermore, demographic data like age, location, or gender can help businesses not only present products dynamically, but also display localized language, currency, or location-specific promotions.

Frictionless User Experience

With the modular approach, businesses can optimize several aspects of the user experience. Faster load times, simplified navigation, and streamlined checkout processes all contribute to a smoother shopping experience.

By using modular components, companies can tweak or upgrade these features quickly to meet customer expectations. This results in significant improvements in user experience by adopting composable solutions, leading to higher conversion rates.

Integration with Emerging Technologies

Composable commerce also enables businesses to integrate innovative  technologies such as augmented reality (AR), virtual reality (VR), voice commerce, and the Internet of Things (IoT). These technologies can enhance the shopping experience, allowing customers to visualize products in their homes through AR or make purchases via voice commands.

The e-commerce world has already seen such examples, such as retailers using AR to offer virtual try-ons or smart home devices allowing voice-based purchases.

Challenges and Limitations to Consider

Like any other innovation, composable commerce has its limitations. Let’s discuss them.

Initial Complexity

The complexity of managing modules developed by multiple vendors is one of the major hurdles for implementing composable commerce. Since composable commerce relies on integrating various services, businesses might need to handle different providers for payment systems, inventory management, checkouts, and other components. This might make the coordination challenging.

Additionally, designing a modular system might require a higher upfront investment.

Choosing the Right Components

It’s essential to select the right microservices and APIs that fit the unique needs of your business. With so many options available, careful evaluation is necessary to ensure smooth integration and avoid potential mismatches.

Furthermore, implementing composable commerce often requires a certain level of technical expertise. Businesses may need to invest in skilled teams or external partners to ensure proper setup and ongoing maintenance.

Final Words

In conclusion, composable commerce has the potential to reshape the e-commerce domain by offering businesses the flexibility, agility, and customization they need to deliver more personalized and engaging shopping experiences. Companies can deploy several modular components to build tailored solutions and adapt to market changes and trends.

The digital world continues to evolve. Businesses that embrace composable architecture for their e-commerce platforms will be better equipped to entice users to your business with a delightful experience.

If you want to grow and streamline your e-commerce business, check out HDL Commerce. We are an agency, offering scalable e-commerce solutions with composable commerce architecture. Either you are a B2B or a B2C enterprise, we’ve got you covered.

Reach out to us through our contact page or check our offerings here.

Why We Use Recombee for Personalized E-commerce

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A smarter way to deliver relevant experiences with HDL Commerce

In modern e-commerce, relevance is everything. Shoppers expect tailored product suggestions, curated content, and a seamless experience that feels like it was built just for them. That’s where Recombee comes in.

At HDL Commerce, we’ve integrated Recombee to power personalised recommendations and intelligent search across our clients’ storefronts. Here’s why we chose Recombee—and why it’s such a game-changer for our merchants.

What is Recombee?

Recombee is a high-performance AI-based recommendation engine and personalisation platform. It uses real-time behavioural data and deep machine learning models to deliver personalised product suggestions, search results, and dynamic content across websites, apps, and digital experiences.

In simpler terms, Recombee helps show the right product to the right customer—at the right time.

Why Recombee + HDL Commerce?

We’ve built HDL Commerce to be API-first, composable, and performance-focused. Recombee fits perfectly into that vision.

Here’s how it enhances the platform:

1. Smart product recommendations

Whether it’s “You may also like,” “Frequently bought together,” or “Recommended just for you,” Recombee delivers accurate suggestions based on:

  • User behavior
  • Product attributes
  • Historical sales data
  • Real-time interactions

This drives better conversions and a richer shopping experience.

2. Search that gets smarter over time

Recombee improves search results by learning from what users actually click, buy, and browse—moving beyond basic keyword matching.

3. Personalized content and experiences

For returning customers, Recombee personalises not just the product feed but entire user journeys. Imagine homepage banners, product lists, and offers tailored dynamically per user.

4. Speed & scalability

Recombee handles millions of data points in milliseconds, making it ideal for fast-growing e-commerce stores and enterprise-level brands.

Real results from real clients

Our customers have seen impressive improvements after implementing Recombee with HDL Commerce:

  • Increased conversion rates on product pages
  • Reduced bounce rates from landing pages
  • Better product discoverability
  • Higher engagement from returning users

One client even referred to Recombee as their “invisible sales assistant”—always on, always optimizing.

Flexible, transparent, and developer-friendly

Just like HDL Commerce, Recombee gives you full control. Their RESTful API is developer-friendly, fully documented, and designed to integrate seamlessly with headless architectures like ours. You can define custom scenarios, filter logic, control data input, and test everything.

It’s not a black box—it’s a toolkit.

A perfect fit for modern commerce

If your e-commerce business is looking for ways to level up personalization and increase relevance without adding unnecessary complexity, Recombee is a strong choice. We’ve tried and tested it—and we continue to use it across multiple HDL Commerce projects.

It’s fast, it’s flexible, and it delivers real value.

Want to see Recombee in action?

We’d love to show you how Recombee + HDL Commerce work together to drive real results. Whether you’re B2C or B2B, small or enterprise—personalization is the key to growth.

Get in touch, and we’ll take you through a live demo.
Let’s make relevance your competitive edge.

Team HDL Commerce
Composable. Scalable. Personalized.

The Mario Kart Winner 🏁

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Speed, style, and a whole lot of HDL spirit

Every great expo deserves a little competition—and this year, we turned up the heat with our very own Mario Kart Showdown at the HDL Commerce booth.

The goal?
Have fun. Build community. And crown the fastest driver in the e-commerce universe.

Over the course of the event, we saw customers, partners, and curious passersby jump into the driver’s seat—literally—and race their way through the HDL track for glory, bragging rights, and some epic prizes. The vibe was electric. Controllers were flying, red shells were flying, and more than one friendship was tested on Rainbow Road.

But in the end… there can only be one winner.

🥇 Congratulations to Erik Josander the official HDL Commerce Mario Kart Champion of 2025!
With nerves of steel and perfect drifts, they beat out a stacked leaderboard to claim the top spot.

Why Mario Kart?

Because at HDL Commerce, we believe in:

  • Doing things differently.
  • Making room for creativity and connection.
  • And always keeping things fun—even in the world of APIs and integrations.

Yes, we’re serious about composable commerce, ERP integrations, and headless flexibility—but we’re also serious about building relationships, creating memorable experiences, and showing up with personality.

What’s next?

If you missed out this year, don’t worry.
The HDL Mario Kart Challenge will return—bigger, better, and even more competitive.
So start practicing your drifts. We’ll see you on the track.

And to everyone who came by, played, cheered, or just had a chat—thank you. You made this event unforgettable.

Join the HDL Commerce Mario Kart Championship! 🚀🎮

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Get ready to race! At this year’s [event/expo name], we’re bringing the ultimate Mario Kart Championship to the HDL Commerce booth. Whether you’re a seasoned racer or just in it for the fun, this is your chance to test your skills, compete against friends and industry pros, and win some awesome prizes!

🏁 The Details:

📅 Date: 5th – 6th March @ D-Congress (Tickets to the event are required)
📍 Location: Svenska Mässan – HDL Commerce booth
🎮 Format: fast-paced, time trail action-packed races
🏆 Prizes: Glory, bragging rights, and exclusive HDL Commerce swag including a iPad AIR

No need to sign up in advance—just drop by our booth, grab a controller, and let the races begin. It’s all about speed, strategy, and a little bit of luck (looking at you, Blue Shell! 🏎💨).

Why Join?

✅ Connect with fellow e-commerce & tech enthusiasts in a fun way
✅ Take a break from the expo and show off your racing skills
✅ Learn more about HDL Commerce and how we help businesses scale smarter (when you’re not dodging bananas)

Think you have what it takes to be the HDL Mario Kart Champion? Come find out!

See you on the track! 🏎🔥

Welcome to “HDL Commerce – Inside the LAB”

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We’re excited to introduce HDL Commerce – Inside the LAB, your go-to space for insights, innovation, and behind-the-scenes updates on how we’re shaping the future of e-commerce.

At HDL, we don’t just build platforms—we solve real business challenges. This blog will take you inside our lab, where we refine ideas, experiment with cutting-edge technologies, and craft solutions that drive success for B2B and B2C brands.

Expect deep dives into composable commerce, seamless integrations, real-world case studies, and the latest industry trends. Whether you’re a developer, e-commerce manager, or business owner, you’ll find valuable takeaways to help you scale smarter and stay ahead of the competition.

Stay tuned as we share our journey, expertise, and the occasional peek into the challenges we tackle daily. Welcome to Inside the LAB—where innovation meets commerce. 🚀

Let’s build the future together.