On December 2nd, 2025, HDL Commerce will take part in Future Retail Breakfast at Mindpark Fabriken in Helsingborg — a monthly event created to inspire, educate, and bring together people working at the intersection of retail, e-commerce, and technology.
This time, HDL Commerce’s CEO Pierre Grönberg has been invited to speak about the entrepreneurial journey behind building the HDL Commerce platform. The session will explore both the story behind the company and the evolution of the technology that powers some of the most modern and scalable e-commerce solutions in the Nordics.
A Transparent Look Behind the Scenes
Most articles about tech companies show the polished version — the milestone wins and the highlight reel. Pierre’s talk takes a different approach.
He will walk through:
- The early days of HDL Commerce, from the first prototypes to the first enterprise clients.
- The realities of building a product-led company while transitioning from agency work to a full SaaS and platform model.
- Scaling through complexity, including architecture decisions, integrations, and the shift toward composable commerce.
- Breakthrough moments, where the platform found its identity and the team realised what HDL Commerce needed to become.
- What didn’t work, including painful lessons that shaped today’s development philosophy.
The goal is simple: offer a raw and practical look at what it actually takes to build a modern commerce platform in a rapidly changing industry.
Why This Matters for the Future of Retail
E-commerce is entering a new era. AI-driven buying behaviour, complex B2B requirements, rising expectations on performance, and the need for flexible architecture are changing what merchants expect from a platform.
HDL Commerce was built on these realities:
- Speed and flexibility over monolithic constraints
- Deep integrations as a core engine, not an add-on
- Multi-market and multi-channel readiness
- A focus on both B2B and B2C flows
- A platform designed for teams that want to move fast without sacrificing scalability
These trends will be part of the discussion — and Pierre will share how HDL Commerce is preparing for the next phase of the industry, including AI-driven operations, smarter automation, and what we call “agent-ready commerce”.
About Future Retail Breakfast
Future Retail Breakfast begins with a networking breakfast, followed by a speaker-led session designed to spark new perspectives and conversations. It’s a place for operators, founders, marketers, product builders, and retail leaders to meet and exchange ideas.
Event details:
December 2nd, 2025
Mindpark Fabriken, Bredgatan 11, Helsingborg
Whether you join only for the breakfast or stay for the full talk, the event is designed to give you something practical to bring back to your organisation.
Who Should Attend?
The session is ideal for:
- E-commerce managers and digital leads
- Founders and CTOs building commerce or retail products
- Agencies and integrators exploring new platform partnerships
- Retailers evaluating modern alternatives to legacy platforms
- Anyone interested in where the next wave of commerce innovation is headed
Join Us
At HDL Commerce, our mission is to redefine how e-commerce platforms are built — with speed, composability, and long-term scalability at the core. Sharing our journey publicly is an important part of that mission.
We hope to see you at Future Retail Breakfast on December 2nd and look forward to meaningful conversations about the past, present, and future of commerce.
If you want more details or want to register, you can visit the official Eventbrite page for the event.