Pricing

Switching ecommerce platform.

What makes a move big is rarely the platform. It is the catalogue, the pricing rules, the integrations and the URLs. Here are the phases, the timeline and the material to have ready before you start.

Five phases.

The order is the same whichever platform you leave

01Evaluation

What does the current setup cost once licences, agency hours, add-ons and hosting are added up? Most moves begin with someone totalling the lines and seeing where they actually land.

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02Requirements

A short list of what the platform must handle: pricing models, customer groups, channels, languages and the integrations you already have. The list first, the vendors after.

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03Data mapping

Catalogue, attributes, customers, orders and URLs are surveyed and mapped field by field to the new platform. This is where it is decided how much manual work the move needs.

The vendor
04Integrations & content

ERP, payments, shipping and PIM are connected. Pages and content move or are rebuilt, and the editors get to work in the new environment before it goes live.

The vendor, with you
05Launch

A final run of whatever changed since the test run, 301 redirects from the entire old structure and the domain switch.

Together

What separates one move from another is how much of the mapping happens automatically. If you are leaving Magento, that path is described on <a href="/en/replatform-from-magento/">Replatform from Magento</a>.

Timeline

Week by week.

Week 0

Review

We go through the catalogue, the integrations and the pricing models, work out the total cost and set the scope. You get a plan before anything starts.

Week 1

Mapping

Data is read in and mapped field by field. A test run against a test environment shows what went in, what changed and what needs a decision.

Week 2

Store & integrations

The design goes on, the pages are built and ERP, payments and shipping connect through ready-made connectors rather than custom code.

Week 3

Go-live

The final run, 301 redirects, the completeness report and the domain switch. We stand beside you through the launch.

Three weeks applies to a catalogue-driven store on standard flows. Advanced B2B flows and custom integrations add weeks, not quarters.

Have this to hand.

The material that makes the assessment exact rather than approximate

Catalogue export

Products, variants and attributes as a file or database dump. The number of items and variants drives both the time and the price of the migration.

Attribute list

Which fields are actually used, per channel and language. This is where the catalogue either gets cleaned up or comes across exactly as it is.

Integration list

ERP, payments, shipping, PIM and anything custom-built. Every connection needs an owner after the move too.

URL map

The current structure for categories, products and pages. It becomes the basis for the 301 redirects, so the traffic follows.

Pricing rules and agreements

Promotions, customer-specific prices, tiering and discount rules. The rules cause extra work more often than the product data does.

Customer and order history

Customer accounts, addresses and orders. Decide early how far back the history should come — it affects the run time.

Ask every vendor

The questions that decide it

What is included in the price, and what is charged per order?

Which features need add-ons, and who maintains them?

Do updates arrive continuously or as projects?

Who hosts, monitors and answers when something breaks?

Can you reach your own data, and take it with you?

Our answers

How it looks with us

A fixed monthly price, no transaction fees

<a href="/en/pim-product-information/">PIM</a>, <a href="/en/quote-to-order-b2b/">B2B</a> and <a href="/en/cms-page-builder/">CMS</a> are in the platform

Continuous updates, with no upgrade project

Hosting in Sweden, or <a href="/en/self-hosted-platform/">in your own environment</a>

An open <a href="/en/api-keys/">API</a> and export with no lock-in

HDL Commerce Light costs SEK 10,000/month plus SEK 50,000 setup. Enterprise from SEK 65,000/month. The full breakdown is on pricing and in the price list.

Replatforming is a data job with a couple of decisions in the middle. The catalogue, the customers and the URLs come across. What takes time is the pricing rules and the integrations — which is why we start with a free migration assessment rather than a quote.

Questions before the move.

How long does switching ecommerce platform take?+

It depends on the size of the catalogue, the number of integrations and how much was custom-built. A catalogue-driven store on standard flows takes weeks. Advanced B2B flows and custom integrations add weeks, not quarters.

Does our SEO come across?+

The URL structure is read in and 301 redirects are created from the entire old structure, including categories, products and pages. Metadata and structured data come with it. More on the SEO module.

Does order history come across?+

Yes. Orders, lines, payment status and customer links all migrate, so support and the customers themselves see the history in the new store.

Do we have to change ERP at the same time?+

No. The ERP connects to the new platform through ready-made connectors — Fortnox and Business Central are among the integrations, and for your own systems there is a standard API. Change one thing at a time.

How much downtime is there?+

The big run happens in advance against the new environment. At go-live only what has changed since is run, then the domain switches. In practice it is minutes, not hours.

Can we run in parallel for a while?+

Yes. The runs can be repeated as long as needed, so you can keep working in the old store right up to the switch.

What does the move cost?+

The migration is priced by scope and entity count, and is included in the quote from the review. The assessment is free. The platform price is on pricing.

Which platforms do you migrate from?+

Magento is the most mature path, because we have run it most often — see Replatform from Magento. Beyond that there are source connectors for other platforms and file-based import. Comparisons exist for Shopify, WooCommerce and Nordic platforms.

Next step

Forty-five minutes, no sales deck.

We go through your catalogue, your integrations and your pricing rules and tell you what a move means in time and money. The migration assessment is free.