Inside the LAB

Thoughts from the team.

On composable commerce, migrating from Magento and how Nordic e-commerce is evolving. Written by the people who build the platform.

Choosing a platform · July 16, 2026 · 6 min read

Composable Commerce Explained — Without the Buzzwords

Composable commerce is often described with more jargon than substance. Here is a straight explanation of what it actually is, what it solves — and when it is not worth it.

Migration · July 16, 2026 · 6 min read

Migrating from Magento: costs, risks and timeline

Magento is powerful but expensive to own. Here is a straight rundown of what a migration actually costs, what the risks are and what the timeline usually looks like.

Migration · July 16, 2026 · 6 min read

Switching e-commerce platforms: the complete 7-step guide

A platform switch is decided not by which platform you choose but by how you run the switch. Here is the whole process in seven concrete steps.

B2B commerce · July 16, 2026 · 6 min read

Swedish B2B checkout: Swish, Klarna and invoice payments

Invoice on agreed terms, company registration numbers and the right payment method for each customer — the Swedish B2B checkout business buyers actually use.

Choosing a platform · July 16, 2026 · 6 min read

Shopify for Nordic B2B: What Works — and What Is Missing

Shopify is fantastic at B2C — but how does it hold up for Nordic B2B with price lists, contracts and heavy ERP integrations? An honest review.

Operations & integration · July 16, 2026 · 6 min read

RFQ for Ecommerce Platforms: The Questions That Reveal Hidden Costs

Two quotes for the same ecommerce project can differ by millions of kronor – without anyone lying. The difference sits in what the quote does not cover. Here is how to write an RFQ that forces out the full cost picture.

B2B commerce · July 16, 2026 · 6 min read

Reseller portal: let your customers place orders themselves

Email and phone orders from resellers eat your sales team's time. A reseller portal lets customers order themselves — around the clock, at the right prices.

B2B commerce · July 16, 2026 · 6 min read

From quote to order: digitize the B2B sales process

Quotes buried in email threads and Excel are where B2B deals lose momentum. How to build a digital quote flow where a quote becomes an order in one click.

Choosing a platform · July 16, 2026 · 5 min read

5 Signs Your Store Has Outgrown WooCommerce

WooCommerce is an excellent starting platform — but not always a good growth platform. Here are five concrete signs your store has outgrown it.

Migration · July 16, 2026 · 6 min read

Migrating product data: field mapping, variants and categories

Product data is the hardest part of a platform switch. Here is how to map fields, handle variants and move the category structure without losing anything along the way.

Migration · July 16, 2026 · 6 min read

Magento total cost of ownership: the TCO calculation no one shows you

The licence is free, the platform is not. Here is how to set up an honest TCO calculation for Magento — line by line.

Choosing a platform · July 16, 2026 · 6 min read

Headless Storefront: When Is It Worth It?

Headless commerce is neither salvation nor fad — it is a trade-off. Here are the cases where a headless storefront pays off, and the ones where it does not.

Operations & integration · July 16, 2026 · 6 min read

ERP Integration for Ecommerce: Business Central, Fortnox and Visma

The ERP is the hub of the business – but it is the integration with your ecommerce that decides whether stock, prices and orders stay in sync. Here is how to plan the connection to Business Central, Fortnox and Visma.

Operations & integration · July 16, 2026 · 6 min read

Ecommerce Hosting in Sweden: GDPR, Latency and Data Ownership

Where your ecommerce platform is hosted is not a detail buried in contract appendices. It affects your GDPR work, response times for your customers and how much of your own data you actually own the day you want to switch providers.

B2B commerce · July 16, 2026 · 6 min read

Customer-specific pricing and agreements in the checkout — how it works

Every B2B customer has their own price. How to move price lists, agreements and credit limits from the ERP into your webstore checkout.

Choosing a platform · July 16, 2026 · 6 min read

Choosing a B2B E-commerce Platform: 12 Requirements to Set

A twelve-point requirements list for anyone choosing a B2B e-commerce platform — written to be used in a real procurement, not as a sales brochure.

Operations & integration · July 16, 2026 · 6 min read

PIM: Built-in or Separate System? How to Choose

A PIM can be a module inside the ecommerce platform or a dedicated system such as Akeneo or inRiver. The choice is less about feature lists and more about your catalogue, your channels and who actually works with the product data.

B2B commerce · July 16, 2026 · 6 min read

B2B and B2C on one platform: stop doing everything twice

Two stores, two systems, double the maintenance? How it works when B2B and B2C run in the same core — and what it actually saves.

Migration · July 16, 2026 · 6 min read

301 redirects when replatforming: how to preserve your SEO

Your organic traffic lives on your URLs. Here is how to build the redirect map that carries your link equity over to the new platform.

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