Pricing
Inside the LAB

Notes from the team.

On composable commerce, migrating from Magento and how Nordic ecommerce is changing. Written by the people who build the platform.

Agentic commerce: what to actually do, and what to leave alone
Choosing a platform

Agentic commerce: what to actually do, and what to leave alone

Four things to do, three not to. None is really about agents — and all of them pay off even if the future does not turn up. Part 4 of 4.

2 min read
B2B already has agentic commerce. It is called punchout.
B2B

B2B already has agentic commerce. It is called punchout.

Machine to machine, no checkout, with customer-specific pricing and authorisation. B2B solved it twenty years ago. The consumer side now gets to solve it again. Part 3 of 4.

3 min read
Checkout does not disappear — it moves
Integration

Checkout does not disappear — it moves

Everything a checkout page does still has to happen, just unobserved. That exposes what could be handled sloppily behind an interface. Part 2 of 4.

3 min read
The ERP in a replatform: four things that actually break
Integration

The ERP in a replatform: four things that actually break

In B2B the ERP is not an integration — it is the truth. If the connection drops, the customer cannot see their price. Here are the failures, and the order that avoids them.

3 min read
Google Merchant Center requires 500 x 500 px from January 2027
Integration

Google Merchant Center requires 500 x 500 px from January 2027

From 31 January 2027, products with images under 500 x 500 px get disapproved. The problem is rarely the photos — usually it is what the feed sends. How to find and fix it before the Christmas freeze.

4 min read
What switching ecommerce platform actually costs
Migration

What switching ecommerce platform actually costs

The cost is not one line item, it is five — and three are almost always missing. Plus the line nobody counts: not switching.

3 min read
Stripe says the checkout page is dying. Our take: not yet.
Choosing a platform

Stripe says the checkout page is dying. Our take: not yet.

Stripe's president argues agentic commerce makes checkout redundant. After ten years building ecommerce: right on substance, wrong on pace. Part 1 of 4.

3 min read
Magento agency or platform vendor — what are you actually buying?
Choosing a platform

Magento agency or platform vendor — what are you actually buying?

They look identical in a proposal. The difference shows up two years later, when it is hard to do much about. One question separates them.

3 min read
When the buyer is an agent: what it demands of your product data
Integration

When the buyer is an agent: what it demands of your product data

AI agents are starting to search, compare and buy on the customer's behalf. They do not read your design — they read your data. Here is what they actually ask for, and what decides whether your store is seen.

4 min read
5 Signs Your Store Has Outgrown WooCommerce
Choosing a platform

5 Signs Your Store Has Outgrown WooCommerce

Outgrowing WooCommerce? Five concrete signs that WooCommerce limitations are holding back your growth — and what the next step could look like.

5 min read
Choosing a B2B E-commerce Platform: 12 Requirements to Set
Choosing a platform

Choosing a B2B E-commerce Platform: 12 Requirements to Set

Choosing a B2B e-commerce platform? Here are 12 concrete requirements to put to every vendor — from pricing logic and ERP integration to operations.

6 min read
Swedish B2B checkout: Swish, Klarna and invoice payments
B2B

Swedish B2B checkout: Swish, Klarna and invoice payments

A Swedish B2B checkout must handle invoice with credit limits, company registration numbers, Swish and Klarna. How to build a checkout buyers trust.

6 min read
RFQ for Ecommerce Platforms: The Questions That Reveal Hidden Costs
Integration

RFQ for Ecommerce Platforms: The Questions That Reveal Hidden Costs

Sending an RFQ to ecommerce platform vendors? These questions on licensing, integrations, APIs and support force out the full cost picture.

6 min read
Shopify for Nordic B2B: What Works — and What Is Missing
Choosing a platform

Shopify for Nordic B2B: What Works — and What Is Missing

Shopify B2B for Nordic companies: what the platform does really well, where it falls short for complex B2B — and the questions to ask before deciding.

6 min read
A Replatforming Timeline That Holds: How to Plan the Platform Migration
Integration

A Replatforming Timeline That Holds: How to Plan the Platform Migration

Replatforming without a blown timeline: the phases of a platform migration, where projects usually get stuck and how to place buffers and decision points.

6 min read
PIM: Built-in or Separate System? How to Choose
Integration

PIM: Built-in or Separate System? How to Choose

Built-in or separate PIM system for ecommerce? How catalogue, channels and organisation decide the choice – and how to avoid paying for two systems.

6 min read
Migrating product data: field mapping, variants and categories
Migration

Migrating product data: field mapping, variants and categories

How to migrate product data when replatforming: field mapping, variants and categories — and why a built-in PIM makes the whole job easier.

6 min read
Migrating from Magento: costs, risks and timeline
Migration

Migrating from Magento: costs, risks and timeline

Migrating from Magento? Here are the real costs, risks and timeline — and how to make the move without losing data, SEO or sales.

6 min read
Magento total cost of ownership: the TCO calculation no one shows you
Migration

Magento total cost of ownership: the TCO calculation no one shows you

Magento total cost of ownership is about more than the licence. How to calculate Magento's real TCO — and what a fixed monthly price means in comparison.

6 min read
Customer-specific pricing and agreements in the checkout — how it works
B2B

Customer-specific pricing and agreements in the checkout — how it works

Customer-specific pricing is the core of B2B commerce. How to carry price lists, negotiated agreements and credit limits all the way into checkout.

6 min read
Headless Storefront: When Is It Worth It?
Choosing a platform

Headless Storefront: When Is It Worth It?

Headless commerce promises freedom and performance — but costs in complexity. An honest review of when a headless storefront is actually worth it.

6 min read
ERP Integration for Ecommerce: Business Central and Fortnox
Integration

ERP Integration for Ecommerce: Business Central and Fortnox

ERP integration for ecommerce: how to connect Business Central or Fortnox to your store – data flows, real time vs batch and common pitfalls.

6 min read
Ecommerce Hosting in Sweden: GDPR, Latency and Data Ownership
Integration

Ecommerce Hosting in Sweden: GDPR, Latency and Data Ownership

Ecommerce hosting in Sweden: what GDPR requires, why latency affects revenue and the data ownership questions to ask before choosing a provider.

6 min read
Composable Commerce Explained — Without the Buzzwords
Choosing a platform

Composable Commerce Explained — Without the Buzzwords

What is composable commerce, really? A straight explanation without buzzwords: what it solves, what it costs and when it suits Nordic merchants.

6 min read
Reseller portal: let your customers place orders themselves
B2B

Reseller portal: let your customers place orders themselves

A reseller portal lets your resellers order online themselves — with their own prices, stock levels and order history. How it works and how to start.

6 min read
B2B and B2C on one platform: stop doing everything twice
B2B

B2B and B2C on one platform: stop doing everything twice

B2B and B2C on one platform means one product catalog, one integration map and half the maintenance. How to choose the right B2B e-commerce platform.

6 min read
301 redirects when replatforming: how to preserve your SEO
Migration

301 redirects when replatforming: how to preserve your SEO

301 redirects when replatforming are the difference between preserved and lost SEO. Guide: URL inventory, redirect map and the most common mistakes.

6 min read