An advanced SEO module.

Templates underneath, exceptions on top

Titles and descriptions are generated from templates per entity type and language. If somebody writes their own value, that wins. The completeness report shows where templates are used and where content is missing.

Entities

Item, variant, category, brand, CMS page, landing page, blog post

Per language

Your own fields and templates per language and channel, with hreflang linking

Indexing

Robots per entity, canonical, pagination and faceted views

Redirects

301 and 302 with bulk import, hit logging and a 404 report

Permissions

An SEO role that edits metadata without touching price or stock

Integrations included

Verification, measurement and tagging are connected in the platform, not in the theme. Change frontend and the connections come with you.

Consent mode governs which events may be sent, and the same setting applies both in the browser and server-side.

Facets without index clutter

You decide which filter combinations become indexable pages with their own title and copy, and which are closed off through robots and canonical. The rest is handled with parameter rules.

Indexable

Selected facets — category + colour, say — with their own metadata

Closed

Sorting, page numbers beyond the series, empty results

Pagination

A self-referencing canonical with correct lastmod

404 & 410

Discontinued items with a suggested replacement, or a redirect

The whole purchase journey is instrumented from the start: list views, product views, cart, checkout steps and purchase. The events follow GA4's ecommerce schema and can be remapped to your own names without rebuilding the theme.

Included

view_item_list, view_item, select_item, add_to_cart, remove_from_cart, view_cart, begin_checkout, add_shipping_info, add_payment_info, purchase, refund

Customisable

Your own events and parameters — customer group, margin class or stock status, for example

Destinations

GA4, GTM, Meta, your own endpoints — one event, several destinations

Server-side

Purchases and refunds can be sent server-side, independent of blockers

Consent

Consent Mode v2 governs what may be sent, per category

// Sent by Solaris on order confirmation
window.dataLayer.push({
  event: 'purchase',
  ecommerce: {
    transaction_id: 'SO-104882',
    value: 3990,
    tax: 798,
    shipping: 49,
    currency: 'SEK',
    coupon: 'HOST20',
    items: [{
      item_id: 'APP-221',
      item_name: 'Shell Tech Jacka',
      item_brand: 'Nordkust',
      item_category: 'Jackor',
      item_variant: 'Svart / M',
      price: 2495,
      quantity: 1,
      // custom parameters
      customer_group: 'b2c',
      margin_class: 'A',
    }],
  },
});