01
We built e-commerce for Nordic brands
We built stores, integrations and checkouts for Nordic merchants.
02
The same problems, over and over
Costly upgrades, extensions that collided, and projects that overran.
03
So we built something else
A composable platform with hosting, B2B and integrations included — giving the merchant back the time to run their business.
Our story
Born out of frustration. Built for what comes next.
Nordic brands including Dogman, Sail Racing and Unihoc run their commerce on HDL Commerce.
2019
founded
HBG
home in Helsingborg
Our values
What we believe
Simplicity wins
Complexity is not a feature. We remove friction until it simply works.
Honesty
Clear prices, straight answers and no lock-in. Your data is yours.
Nordic craft
Built in Sweden, run on green electricity, with support that understands your market.
Get in touch
Want to build the future of commerce with us?
We are growing. Get in touch — or book a demo if you are a merchant.