Sail Racing's success story
Sail Racing - Premium brand specializing in sailing equipment
Sail Racing is a premium brand specializing in sailing equipment that faced several challenges with its existing e-commerce platform, Jetshop. The platform was outdated and lacked the features required to support the company’s growth plans. After a thorough procurement process, Sail Racing chose the composable commerce platform, HDL Commerce.
The goal was to develop a fully customized platform that met all of Sail Racing’s specific needs and requirements. The HDL team worked together over a two-year development period, starting from the design phase and going through several iterations to ensure the final product met Sail Racing’s expectations. The design phase involved close collaboration between Sail Racing and the HDL team, with the goal of improving the old website design and meeting all of Sail Racing’s specific needs.
Additionally, Sail Racing aimed to seamlessly integrate the Alinghi Red Bull Racing clothing collection into their existing website while maintaining their brand identity. This unique challenge was met with precision and innovation by HDL, resulting in a successful merger of the two iconic brands, further enhancing Sail Racing’s online presence and customer offerings. The project not only revitalized Sail Racing’s core e-commerce platform but also introduced a new dimension to their business through the Alinghi Red Bull Racing collaboration.
The development process was intense, involving multiple rounds of testing and feedback, but the end result was well worth the effort. In June 2022, Sail Racing launched their new website built on the HDL Commerce platform.