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PIM System

PIM System - Product Information Management

Efficiently managing, controlling, and disseminating your product information is the key to crafting engaging and immersive product experiences for your valued customers.

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What is a PIM System?

A PIM (Product Information Management) system is a software solution designed to centralize and manage product information within an organization. It is commonly used by businesses, particularly in e-commerce, retail, and manufacturing, to streamline the process of collecting, organizing, enriching, and distributing product data.


It allows retailers to create a product catalog and distribute it across the different eCommerce and sales channels. PIM manages all types of content that are required to promote and sell the products. Using a PIM to manage your product data ensures robust supply chain management so your products can move through the various stages of your supply chain as smoothly as possible

HDL eCommerce platform - dashboard

A powerful PIM System optimized for e-commerce

A powerful PIM (Product Information Management) system optimized for e-commerce is a centralized hub for managing product data efficiently. It stores comprehensive product information, supports data enrichment, and allows for easy integration with various data sources and e-commerce platforms. Such a system ensures data quality and governance through validation and access controls, facilitates taxonomy and categorization, and includes robust digital asset management for high-quality visuals. It enables bulk editing, cross-selling, and up-selling capabilities, supports localization, and provides workflow, version control, and analytics features. Additionally, it prioritizes SEO optimization, integrates seamlessly through APIs, ensures scalability and performance, and offers a user-friendly, secure interface for managing product data. This system should enhance the customer experience, enabling quick and intuitive product discovery while meeting security and compliance standards.


Why is PIM system needed?

The product information is a valuable asset in a company that lives by selling products. But many companies have their product information scattered in excel files, business systems, web systems and image banks and more. It is time-consuming to update the information in all places. There is often no overall person in charge and no one can answer whether the information is correct and complete.

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PIM Systems and Integrations

In order to get the maximum benefit from a PIM system, it is necessary that the products can be published quickly in your various channels. To do this, it is required that the PIM system can talk to other systems. But also integrating the systems that are to enter the information into the PIM system can make things much easier.

Often it all starts with the product information being in your business system, which is then enriched in the product system and then launched in different channels. Here is a picture that symbolizes how the flow around a PIM system can look like.

Here you can also read more about integrations and how HDL Commerce can help. We are experts in getting different systems to work together and create synergy effects.

The benefits of a PIM system

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A product information management system offers:

  • A single place for all your product information, which you can use on different platforms, mobile applications, points of sale and other systems within your infrastructure.
  • A good integration that will update your e-commerce platform with quality-assured product data and with the added bonus of freeing up your resources for e-commerce.
  • A big advantage for a company with an omnichannel strategy that sells products with different types of data (specifications such as sizes, colors, technical details, etc.).
  • A more user-friendly environment than a typical e-commerce platform can offer your content teams.
  • The ability to enter product data in your PIM only once; you don’t have to repeat the process with your other systems, because every platform in your infrastructure will use the same information.

HDL eCommerce platform - dashboard

Who benefits from using a PIM system?

  • Sales teams that need both accurate and updated product data at all times
  • Ecommerce managers that need to provide the latest content updates and ensure a consistent and quality UX (user experience), all while increasing conversion rates
  • Marketing teams that need to create and modify campaigns across multiple channels
  • Your shoppers who want up-to-date and descriptive product information

What types of companies should implement a PIM system?

A PIM system is perfect for your company if you relate to the following:

Complex Product Content and Relationships: If your company manages intricate product content and intricate relationships between various products, a PIM system can streamline this process.

High SKU Count: Companies with a substantial number of Stock-Keeping Units (SKUs) can benefit significantly from a PIM system, as it helps organize and maintain product data efficiently.

Multi-Channel Sales: If your business sells products and services through multiple channels, such as online, offline, and various platforms, a PIM system can help you maintain consistency in product information across these channels.

Data from Multiple Suppliers: Managing data from various suppliers can be challenging. A PIM system simplifies the process by centralizing and harmonizing this data.

Accurate Product Information for Multiple Teams: When multiple teams within your organization need access to accurate and up-to-date product information, a PIM system ensures consistency and reliability.

Repetitive or Manual Tasks: If your teams often deal with repetitive or manual tasks related to product management, a PIM system can automate many of these processes, saving time and reducing errors.

Frequent Product Offer Updates: Companies that frequently expand or update their product offerings throughout the year can benefit from a PIM system, which makes it easier to make changes efficiently and consistently across all channels.